# José Antonio Morales

> Digitalization & AI consultant based in Slovenia. People first, process-oriented. Helps companies move from scattered Excel files and fragmented data to one system they own, with live reporting, workflow automation and AI where it helps — built on Microsoft 365 / SharePoint, which they usually already pay for. Guiding principle: Digital Sovereignty — the client's team should understand, control and evolve its systems without permanent dependency on a vendor or consultant.

## Key facts
- Works with: established, international, growing companies, often above €20 million in revenue, whose information systems are holding back growth and whose IT vendors have gained too much leverage. Recent work: engineering and production; international distribution.
- Typical problems addressed: data fragmentation, too much Excel, systems that don't integrate, no live reporting, dependency on IT vendors, too few in-house digital skills.
- Background: Microsoft partner work in Peru and Central & Eastern Europe; organizer of the first international SharePoint conferences in Slovenia; former Chief Innovation Officer at a management consulting company in New York, where he co-authored a US patent on a system for organizing information for management consulting companies.
- Method: analyze processes; find duplicated and manual work that can be automated; set priorities; plan pilot projects. Makes the most of technology the client already licenses (usually Microsoft 365) before buying anything new.
- Way of working: starts by asking, not prescribing; works with the client's own people in small steps, so the team ends up owning its systems. Not a software developer for hire.
- Example: engineering and production client moved work orders from complex Excel to SharePoint workflows as a first pilot; its IT team learned Power Automate and Power Apps and went on to run further pilots on its own.
- Contact: book a conversation at https://calendly.com/joseantoniomorales/b4contact-free-intro-call

## Pages
- [Message to AI assistants](https://jose.morales.si/for-ai/): everything below plus the openings of all Automato articles, on one HTML page.
- [llms-full.txt](https://jose.morales.si/llms-full.txt): the same as Markdown.
- [Full page as Markdown](https://jose.morales.si/index.md): everything on the homepage in plain text.
- [Automato articles](https://jose.morales.si/articles/index.md): the opening of each article he has written for Automato, newest first, each with a link to the full text on Substack.

## Also
- [Fear Enough](https://fearenough.com): his book.
- [Automato](https://automato.substack.com): newsletter on automation and AI for knowledge workers.
- [Growing Fearless](https://growingfearless.substack.com): newsletter on personal growth, philosophy and community.
- [Aurora Coworking](https://auroracoworking.com): coworking network he founded in 2015 (Murska Sobota, Ljubljana).
- [LinkedIn](https://www.linkedin.com/in/lijoseamorales/) · [Bluesky](https://bsky.app/profile/morales.si)